Category: Discover How To

Ansoff wrote during a period when baby boomers’ parents had mastered the art of spending; the economies of the Western world in particular were experiencing exponential growth making the extent of economic growth pretty easy to predict.

Formal planning and forecasting is highly useful for management and control, but its relevance tends to be lost in environments of great uncertainty. The only certainty we enjoy in this decade is that certainty itself is a diminishing commodity.

One of the earliest publications on the theory of strategic management can be attributed to “the father of strategy”, Igor Ansoff. His book, Corporate Strategy, was published in the mid-1960s, and provided insight into a strategic-planning process that was extremely complex, but was recognised for its groundbreaking credentials and relevance to that period of time.

Strategic Management Institute (SMI) conducted a survey in the mid-2000s into the use and application of strategy and strategic planning. We wanted to address one of our concerns: that Ansoff’s method of strategic planning was out of date not long after the time of its launch.

Discover how to Achieve Pre-Determined Goals and Objectives that lead you convincingly toward your desired level of success.

By discovering how to achieve pre-determined goals and objectives you will be able to plan your future and anticipate the outcome of specific events.

You will be more assertive in the knowledge that you have a plan that will cause you to meet with, and achieve your objective(s).

With this plan, will also come the peace of mind of not only knowing what will happen, but when it will happen, how it will happen and what to do if it does not happen