Ansoff wrote during a period when baby boomers’ parents had mastered the art of spending; the economies of the Western world in particular were experiencing exponential growth making the extent of economic growth pretty easy to predict.
Formal planning and forecasting is highly useful for management and control, but its relevance tends to be lost in environments of great uncertainty. The only certainty we enjoy in this decade is that certainty itself is a diminishing commodity.
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One of the earliest publications on the theory of strategic management can be attributed to “the father of strategy”, Igor Ansoff. His book, Corporate Strategy, was published in the mid-1960s, and provided insight into a strategic-planning process that was extremely complex, but was recognised for its groundbreaking credentials and relevance to that period of time.
Strategic Management Institute (SMI) conducted a survey in the mid-2000s into the use and application of strategy and strategic planning. We wanted to address one of our concerns: that Ansoff’s method of strategic planning was out of date not long after the time of its launch.
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