One of the earliest publications on the theory of strategic management can be attributed to “the father of strategy”, Igor Ansoff. His book, Corporate Strategy, was published in the mid-1960s, and provided insight into a strategic-planning process that was extremely complex, but was recognised for its groundbreaking credentials and relevance to that period of time.
Strategic Management Institute (SMI) conducted a survey in the mid-2000s into the use and application of strategy and strategic planning. We wanted to address one of our concerns: that Ansoff’s method of strategic planning was out of date not long after the time of its launch.
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